"On target to turning over £1.4million this year"
Correction we actually achieved £1.6million.
Phase Electrical are a wholesaler of electrical goods with several branches throughout the south-east as well as an ecommerce website with a very high level of turnover. They were recognised as one of the 1000 companies to inspire Britain in 2014 by the London Stock Exchange.
After securing the relationship in January 2015, the 'Diligent Ones', analysed and went about creating a plan based on evidence rather than just an educated guess. The goal quite simply was to increase revenue and the number of transactions. With a website of more than 20,000 products the challenge was set. Overnight we became an extension to Electrical2Go's team and by joining forces, we created a team to take on the sector. We often speak of 'evidence based design' and how important it is to plan around facts rather than hearsay or personal taste. Well it has been a joy to work with Electrical2Go as they agreed with our approach to:
read up on independent studies that have been carried out into website usability to get a generalised understanding of what works and what doesn't
research the specific market you are in to find out what your potential customers will want from a website
create some initial designs and subject them to preference testing from your potential userbase
build the best performing design and run usability testing to ensure it is up to scratch
continue monitoring and improving the website after launch based on testing, analytics and customer feedback
Electrical2Go are a perfect case study to showcase what can be achieved within 25 months. And a perfect working relationship, where we support the client with loading 1000's of products regularly each year, design and development enhancements based on continued monitoring, adwords (PPC) management where we achieve revenue of £10 to every £1 spent, maintenance of magento platform and hosting arrangements to make sure the website is served rapidly to customers.
Revenue up 409%
Transactions up 372%
Ecommerce Conversion Rates up 171%
New Visitors up 55%
Take a look are the website for yourself - Electrical2Go
In 2015 The 'Diligent Ones' have had a direct involvement in generating an extra £234,000 of sales.
In 2016 we broke the £1million turnover barrier, we aimed for £1.48million and achieved £1.6million
In 2017.... we will let you know in 2018.
How did we do it? I hear you ask. Well you will just have to call us to find out - 01424 447858.