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Electrical 2 Go

Electrical 2 Go

"On target to turning over 1.4million this year"


Phase Electrical are a wholesaler of electrical goods with several branches throughout the south-east as well as an ecommerce website with a very high level of turnover. They were recognised as one of the 1000 companies to inspire Britain in 2014 by the London Stock Exchange.

Our Role
After securing the relationship in January 2015, the 'Diligent Ones', analysed and went about creating a plan based on evidence rather than an educated guess. The goal quite simply was to increase the number of transactions. With a website of more than 20,000 products the challenge was set. Our 'Diligence Ones'  working together with the e2g team combined their skills with the e2g knowledge of their sector to generate the improvements needed by implementing evidence based knowledge on digital marketing to increase traffic, reduce bounce rates and the important one; increase sales conversions. 

Our 'Diligent Ones' have now been working with E2G for one full year and by comparing 2014 (before they started) to 2015 there has been a significant uplift, especially after the new version of the website was set live in September 2015. (No other marketing has taken place in 2015, the results are through, dare we say it again, our 'evidence based' knowledge and implementation.)

The Results (Jan 2015 - December 2015)
increase in revenue by 32.52% 
increase in conversion rate by 29.90%
increase in transactions by 49.11%

The Results (Jan 2016 - May 2016)


In 2015 The 'Diligent Ones' have had a direct involvement in generating an extra £234,000 of sales in 2015. 

In 2016 we have already beaten last years extra income and we are set to turnover £1.48million. Compared to same period in 2015, in the first five months we have increased the conversion rate by 49.53%, increased transactions by 88.82% and we have increased revenue by £238,625 in the same period.

How did we do it? I hear you ask. Well you will just have to call us to find out - 01424 447858.


"In December 2014 we restructured our web department and we no longer wanted to run everything in-house. We were lacking expertise. We felt we had a good structure and a good team, we knew the industry but we didn’t know the web. We approached and met with several web development companies trying to find the best fit for us. We were looking for a professional company to help develop and grow our website.

Diligence stood out from the start with a professional pitch and evaluation of our website, what was good, what wasn’t and how they could make the changes and improvements we wanted. There were no buzz words or baffling industry talk, it was a very refreshing experience.

We’re now 12 months down the line and couldn’t be happier with our choice. We have a brand new site and we have seen some amazing growth in sales and visits which we wouldn’t have obtained without the advice and guidance of the Diligence team. They have done everything we have asked and more. The communication has been fantastic, the Diligence team are always available to answer our queries and offer help. Diligence have also taken over maintenance of our trade site.

Whether we need to speak to Adam regarding a technical issue, need advice from Lee on SEO or request one of James’ straight forward reports nothing has been too much trouble and we really do feel they care.

To sum up, we wouldn’t be where we are now without Diligence. Thank you. "

- Ivan Hughes - Electrical 2 Go

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