Phase Electrical are a wholesaler of electrical goods with several branches throughout the south-east as well as an ecommerce website with a very high level of turnover. They were recognised as one of the 1000 companies to inspire Britain in 2014 by the London Stock Exchange.
In 2014 Phase Electrical approached Diligence because their consumer facing ecommerce website (www.electrical2go.co.uk) was not generating the required level of income and was in need of drastic improvements.
- Increase monthly revenue to make the site self-sustaining
- Improve usability of website across all devices
- Improve efficiency of order management processes so staff can cope with the expected increase in orders
After securing the relationship in January 2015, the 'Diligent Ones' analysed and went about creating a plan based on evidence from analytics and website monitoring tools. The primary goal quite simply was to increase the monthly revenue to make the site sustainable. Our 'Diligent Ones' combined their skills with the E2Go teams knowledge of their sector to generate a battleplan to increase traffic, reduce bounce rates and increase sales conversions.
A brand new responsive redesign was launched towards the end of 2015, resulting in a dramatic improvement in mobile traffic and sales. In addition to this our full digital outsourcing service means we have been able to consistently work on improving the adwords campaign, pushing the site up the organic rankings and improving the conversion rate of visitors across the board.