Get in touch

For technical related enquiries please contact Adam Harding on Adam@DiligenceDigital.co.uk

If you'd like to discuss a design related project please contact Adam Whitnall on Ads@DiligenceDigital.co.uk

If you're interested in using our services you can also drop us a line using the form below

TALK TO US

Thank you . We have just received your details!

We will be in touch as soon as possible.

Tell us a bit about yourself and your project, and we will contact you as soon as possible.
(During usual GMT/BST working hours 9am-5pm)

CLIENTS

Already a happy client?

Please contact your account manager directly via email

Alternatively, if you're having technical problems please fill in a Support Ticket

Open Support Ticket

POST

Diligence Digital
20 Wellington Square
Hastings
TN34 1PB

We are diligent about detail

by Diligence Digital | 10th August 2017 Mission Statement


Diligence Mission Statement Part two - We are diligent about detail

When we talk about details we don't just mean getting the spelling right and repairing broken links. Well considered and implemented details add immeasurably to the user experience. Things like genuinely informative alert messages and correctly placed/coloured buttons can increase the conversion rate on contact or feedback forms. A slick checkout process which encourages the customer along at every step will lead to an increase in transactions. A carefully detailed product listing with the key product features highlighted will bring an increase in sales.

These things are fairly obvious when you think about them. Which we do. A lot. What may be less obvious is that when all these little details are brought together within a consistent framework they actually become part of the design of the website, contributing to the look and feel of the site, enhancing the user experience and just generally making the world a better place!

"The details are not the details, they are the design" - Charles Eames

Paying attention to detail during any customer interaction, be it online or face to face, will enhance the impression the customer has of your business. After all if you can demonstrate to your customers that you are on top of the little things that can only increase their confidence in you. And brand confidence is one of the most important things potential customers consider when making purchases or choosing a company to work with.

The service industry already understands the importance of details. For example, research has shown that waitresses get an average 17% higher tip by drawing a smiley face on the bill. Restaurants routinely use 'anchor pricing' strategies - displaying a high priced dish on the menu to make everything else look like a bargain by comparison. Some areas of the digital world are lagging behind in this regard, but many have caught on to the importance of details and those that don't will soon find themselves struggling to keep up.

At Diligence we love finding clever ways to edge those conversion rates ever higher and always strive to keep our clients ahead of the game. So for more 'detail' on what we can do for your business just give us a call on 01424 447858.

 

Article Tags

Mission statement (3)

A few of the lovely clients we work with